Brand Guide | Defactor

Brand Colours

Defactor's brand colours represent its core values and mission. The colours are purple for legal and justice, red for community, green for finance and growth, and gold for technology and innovation. These colours have been chosen to create a cohesive visual identity for Defactor's brand across all of its marketing materials. We aim is to create a recognisable and trustworthy brand.

#5a5beb

#26a66b

#e0a225

#d21a4d

#FFFFFF

#211f23

Logo Design

Represents movement, agility and the four pillars of the Defactor ecosystem.
‍
- Technology & Innovation
- Governance
- Community
- Liquidity & Markets

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Defactor Pillars

Defactor's 4 pillars represent our values and goals, The dynamic design of each pillar image corresponds with our logo.

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Defactor Toolkit

Our three product logos:

Engage: Governance, staking & support
Pools: Lending pools for liquidity & funding
Assets: Digitally represented real-world assets

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Fonts

Defactor uses three different fonts in its branding and marketing materials: DM Sans, Poppins, and Source Sans Pro.

DM Sans is used for headings and titles, Poppins for body text and captions, and Source Sans Pro for smaller text elements and captions.

The goal is to create a modern and consistent look that reflects Defactor's mission and values. These fonts are used consistently across all materials to ensure a recognisable and trustworthy brand.

Headings: